As I mentioned in a previous post, I took on a part-time gig. Though I’m still full-time with Krave Jerky, I’m always on the lookout for fun opportunities to further my career. At Krave, I’m in field marketing. Field marketing is spreading brand awareness to the consumer by field activation (events and influencer seeding) to create a personal connection. Simply put, I am in charge of activating events in the food & wine and health & fitness industries. You know how after a 5K you see lots of vendors at the end? That’s a little bit of what we do in field marketing. I have a team in Boston (me + 2 amazing brand ambassadors) who help me with these events, either by coming onsite with me or activating smaller events by themselves. The majority of the events I schedule are races, Crossfit competitions, yoga festivals, wine tastings, and food festivals. All the events that I would normally love to go to…I do. But for work! Another aspect of this job is the sales side: retail merchandising, product placement, and opening new accounts. Fun fact: There are 37 Whole Foods locations in New England. I have been to 30!
And let’s not EVER forget the time I met Julian Edelman…and some more hunky Pats players.
My day-to-day responsibilities range from extreme introversion to extreme extroversion. There are my admin days when I’m handling a silly amount of emails, doing event research, stalking social media hits, and writing reports. These days I’m in my pjs with messy hair. Then there are my retail days when I’m schmoozing (read: flirting) with Whole Foods employees. These days I wear a lot of mascara. IT WORKS. And then there are event days where I’m spreading brand love and talking to up to hundreds of people per hour. The last part can be very socially exhausting. Sometimes I want to hibernate after events! But I really love the product, my responsibilities, and most of all, my team. I couldn’t ask for a better boss; she’s a mentor, a friend, a natural leader, an excellent shopping advisor, and best of all, yogi partner.
Onto the second job. With my blog, I’ve gained a lot of experience in the digital marketing world. This type of marketing is engaging with consumers via electronic devices with websites, e-mail, and social networks. I enjoy both types of marketing, but besides the blog, hadn’t really experienced the digital side in my professional career. And I wanted that. Enter the side gig. I took a position with /Superdigital, an advertising agency that specializes in digital strategy, video production, branding, and social media. I am the Social Media Manager for one of their clients, OCHO Candy. My responsibilities include creating a content calendar full of posts for Facebook, Twitter, Instagram, and Pinterest. I also spearhead blogger campaigns and outreach. As a blogger, it’s pretty neat to be on the other side of things, reaching out to my fellow peeps and spreading the candy love to them.
How the hell do I do all of this? I don’t know! Some days I feel like my head is going to pop off trying to get things done. Some days I squeal with excitement when I come up with a witty tweet or when someone tells me we have the same favorite jerky flavor (Black Cherry BBQ!). But at the end of every day, I smile thinking about all the jerky and chocolate I’ve been eating and how much fun it is working for two delicious startups. : )
If you’ve ever been in a marketing or worked for a CPG company, what did you do? Share!